Pat Callinan's 4x4 Adventures
PAT CALLINAN’S 4X4 ADVENTURES MAGAZINE – You asked and we listened
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G'day,
Five years ago, Pat Callinan's 4x4 Adventures started airing on the TEN Network and ONE, and since then we'd been repeatedly questioned on when we were going to start a magazine to go with it. So, two years ago we figured we'd better take your good advice!
We always had plans to start one but wanted to make sure that the new magazine would tick all the right boxes - a Premium 4x4 magazine that was Australian owned, written and designed in Australia and also printed here. Tick, tick, tick. Add to that, we wanted to do the right thing by the environment so we found a company that uses a renewable, audited paper source to print it on. And so the foundation was laid down...
But most of all, the aim was to create a magazine with credible and highly readable content, impeccable photographic and design standards and one that would set the benchmark for the future of 4x4 publishing. Quite simply, we aimed to be 'the essence of 4x4 adventure' ... and we've done it.
Pat Callinan's 4x4 Adventures is a quarterly magazine, printed on premium quality stock and packed with the kind of articles you want to read. Inside you'll find a credible magazine with a conscience - it's important to us that we state right now, we can't be bought and we will tell it like is.
We've also made the decision to cap our ads at 30%, unlike other magazines who average around 50%, and these ads are just as good to look at as the features themselves. Our advertisers have great products and services, so we want you to know about them in the best possible way.
Pat Callinan's 4x4 Adventures magazine offers in depth reviews on products that best fit in with your 4x4 lifestyle, plus stunningly photographed features about the places on everyone's wish lists... and some we bet you've never even heard of! Our aim is to entice you to explore the best place in the world but do it in an eco-sensible manner. We'd like your kids (and their kids too) to enjoy it just as much as we do today.
The entire PC4x4 crew is excited about the success of the magazine - now into its sixth issue - and we are mighty proud of the fact that we are keeping the entire production local - keeping Australian jobs in Australia is how we roll around here.
Pat Callinan's 4X4 Adventures magazine comes out every quarter, so keep an eye out for it in your local newsagent, BCF, Ray's Outdoors store, 7-Eleven and selected Coles Express Fuel Outlets.
Then again, if you'd rather have it land like clockwork in your mailbox - probably a better idea if your mailbox is 50km down a dirt road from your house - grab one of the fantastic subscriptions offers over in the MR 4X4 ONLINE STORE.
If we had to give you one good reason to grab a copy of Pat Callinan's 4x4 Adventures magazine, it would be simply because it's a damn good read... if we don't say so ourselves!
Keep the shiny side up,
Pat Callinan
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LATEST NEWS
THE MR 4X4 NISSAN PATROL IS FOR SALE!
Yep, you heard it right. Pat needs to make room for some fresh fourby's in his driveway, so the opportunity has come up to purchase a little slice of 4X4 television history. The vehicle is a white 2010 Ti Patrol, which retails for around $75K these days. It's the luxury version with all of the features including full leather, electric seats, satnav, front and rear air-conditioning and improved sound insulation over the rest of the range.
