Once a brand manager for Miller Genuine Draft, Peter Favilla was recently charged with taking REDARC to North America and further abroad. And you know what? We think he’s the one to do it.
Coming to REDARC as a customer-centric executive with a wealth of experience in elevating brands, Favilla has previously taken the Miller Brewing Company, Fiskars, Andersons, Ecolab and, more recently, Pentair to new heights. It seems that he could be just the right person to plant the company flag abroad.
REDARC’s Managing Director, Anthony Kittel, said, “The REDARC team couldn’t be happier to have Peter Favilla joining us as the President of Mobile Power & Connected Vehicles. His depth of experience will undoubtedly elevate the REDARC team while also providing us with new opportunities to serve our customers at an ever higher level. We foresee the markets we serve will grow to exciting new heights in the coming years, and I’m confident that with our strategy, REDARC will be right there alongside our consumers and channel partners.”
Born and bred in Australia, REDARC has over 40 years of experience in the research, design and advanced manufacturing of power and safety solutions for 4WDs, RVs and trailers. Loyal customers can rest assured that the company is still committed to its roots in overlanding while simultaneously expanding.
What did Favilla say about his new appointment?
“I am honoured to have the opportunity to contribute to REDARC’s legacy of quality, innovation, and customer focus,” said Peter. “We have significant traction across the globe, a promising and focused growth strategy, and the talented people and resources to accelerate our momentum. The future is very bright for REDARC, and I am excited to be a part of this great team.”
REDARC make the most rugged, reliable, and innovative voltage converters, battery chargers, power supplies and 12/24 management systems on the market. Check out episodes one and two of this latest season to check out what REDARC products Pat uses in the Everest Beach build and the Ranger Outback Tourer build.
