Bunnings has never been shy about pushing into new markets, but its latest move could have some interesting implications for the 4X4 world. The hardware giant has announced plans to significantly expand its automotive range, nearly doubling the number of related products available in stores while also launching an online marketplace expected to carry around 30,000 car and vehicle accessories.
At first glance, it sounds like just another retail expansion. But look a little closer at the categories Bunnings is targeting and the overlap with the touring world becomes pretty obvious. Towing gear, lighting, oils, marine products, cycling accessories and motorhome equipment all sit squarely in the same space as the gear plenty of 4X4 owners are already buying before heading bush. Which raises an interesting question: could Bunnings end up becoming part of the standard pre-trip shopping run for Australian 4X4ers?
Spend a few minutes walking through Bunnings with a touring mindset and you quickly realise how much crossover already exists between hardware supplies and 4X4 gear. Jerry cans, ratchet straps, work lights, air compressors, tool kits, sealants, adhesives, storage tubs, cleaning gear and towing hardware are already sitting on the shelves. None of it is marketed as dedicated 4X4 equipment, but plenty of it ends up in the back of touring rigs anyway.
The Overlap With Touring Gear Is Already Huge
If Bunnings expands its in-store automotive range while also launching a massive online catalogue, that overlap could grow quickly. For plenty of travellers, that might mean one less stop on the pre-trip shopping run.
Whenever a big retailer moves into automotive accessories, the immediate assumption is that specialist 4X4 brands are about to feel the squeeze. In reality, that’s probably not where the pressure lands. No one is expecting Bunnings to start selling bull bars, suspension kits or long-range fuel tanks anytime soon. The companies most likely to be paying attention are the ones selling the lower price-point gear — things like lighting, compressors, tie-downs and basic 12-volt accessories.
If Bunnings executes this expansion well, the real pressure could land in the middle of the automotive retail market. Stores like Supercheap Auto, Repco and Autobarn have traditionally relied on a mix of parts, tools and accessories to drive sales. But Bunnings brings two advantages that are difficult for most retailers to compete with: scale and convenience.
With more than 380 stores across the country and enormous buying power through Wesfarmers, Bunnings can often land products on shelves at prices that smaller competitors struggle to match. If those same pricing advantages start appearing across automotive categories, it could change where people buy their everyday gear.
The Middle Of The Market Could Feel It First
The budget end of the 4X4 accessory market may also be watching developments closely. Retailers like 4WD Supacentre have built huge followings selling affordable touring gear under brands like Kings, covering everything from compressors and lighting through to camping equipment and recovery gear. Their whole model revolves around delivering acceptable quality gear at cheap prices.
If Bunnings starts stocking similar categories, compressors, work lights, tie-downs, recovery gear or caravan accessories, there could be some significant overlap. That doesn’t mean the Kings model suddenly disappears. Supacentre has built a massive online presence and a strong retail network of its own. But it does mean the budget end of the market could become more crowded.
When a retail giant like Bunnings moves into a category, the biggest impact is often margin pressure. Large chains can afford to run lower margins on individual products because they move enormous volumes. Smaller retailers don’t always have that luxury.
The Real Question For 4X4ers
For 4X4 owners, though, the real question is much simpler: will the gear actually be worth buying?
Bunnings has a long track record with house brands like Ozito, Ryobi and Trojan, where the formula is fairly straightforward, affordable gear that’s widely available and capable of getting the job done for most people. If that same approach carries over into automotive accessories, plenty of tourers may be willing to give it a go, particularly for gear that doesn’t need to survive hardcore punishment.
For a lot of travellers, the convenience factor alone could be hard to ignore. Being able to grab a few accessories, a handful of bolts and a box of ratchet straps during the same Bunnings run has a certain appeal. And if the range keeps expanding, the humble hardware store might start appearing on more pre-trip shopping lists than anyone expected.
5 comments
Wow, Bunnings can’t keep their hands off an industry that is already struggling. We’re not a big country population wise and with diminishing places to recreation areas the market is small.
They started with competing with pet supplies and before that they bought the rights to Ryobi and claimed it’s theirs.
Another big corporation muscling in on another well established smaller companies.
Sorry but I certainly won’t be buying anything camping or recreational equipment they offer same as their pet supplies. They are a hardware warehouse that do and have done squeeze out the little guys, with marketing that they are cheaper!
Nope sorry not always.
Bunnings is just too powerful. They dictate to suppliers of product and services and allow absolutely no room for negotiation; they have a deliberate policy of forcing competitors out of business by the positioning their sites; they use their monopolistic position to destroy competition. This is just another industry they for them to destroy.
Rarely do you get good advice from Bunnings staff, beyond its in Aisle xyz
Atleast the 4×4 & auto shops add value when you want something different.
Nah – staying with my normal suppliers for most stuff unless its commodity gear. Cheap aint necessarily any good!
Another nail in the coffin for the small 4×4 traders .
The fact that they are open long hours, 7 days a week, will prove valuable to some!