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Toyota HiLux outsells Holden

In no small feat, according to the February 2019 VFACTS sales figures, the Toyota HiLux outsells Holden. Not just outsells the Colorado, but in the month of February 2019, Toyota sold more HiLuxes than Holden sold vehicles. This includes the the Astra, Trailblazer, Acadia, Colorado, Commodore, Equinox and Trax models in the Holden line-up.

With the death of the rear-wheel drive V6 and V8-powered Commodore, and rise of the front and all-wheel drive model, sales of the Holden staple have slumped. Added to this the average sales of the Colorado, and the Toyota HiLux outsells Holden in its entirety.

In what is just that much more proof that the Australian market has shifted strongly toward dual-cab utes, the Toyota HiLux, Ford Ranger, and Mitsubishi Triton have taken out the top three spots in the overall vehicle sales rankings.

The Toyota HiLux sold 4431 units, up 0.1% from January; the Ford Ranger sold 3377 units, down 4.7%; and the Mitsubishi Triton sold 3155, up a massive 66.6% from January (the new model release has helped quite a bit it would seem, despite that wayward bottle jack).

One of the greatest motivators for purchase of the new HiLux, is that the flagship SR5 model has been selling out at $52,990 which is some $9000 less than the RRP. Heavy discounting also saw Triton sales surge late last year, with the end of the previous model.

So now that the HiLux outsells Holden completely, let us know your thoughts below on whether or not you think this is the beginning of the end of the Aussie brand.

62 Comments

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  • Toyota all my life but wouldnt touch the new hiluxs Best hilux made was the ln 106 who cares if it was slow there still driving around now 24 years later and still going strong even with after market turbos on them mine went for years and is still going after i sold it .

  • I have had an VW Amarok for 5 years now with no dramas and I won’t be squeezing into a skinny Toyota anytime soon, as for Holden, they are garbage and have been for a while. I purchased a HSV Statesman that was back at the dealers every week until they bought it back (of course I lost out), never again will I buy that rubbish brand.

  • If Aussies can design and produce the Armies Bushmaster 4×4 and make the new Boxer LAVs for the German parent company why the hell can’t you design and produce an Aussie made D/cab 4×4 etc.

    We all know what we want on, in and around our utes with all the extras everyone puts on them, so design what we want not what overseas designers tell us we need.

    Make a snorkel part of the corner post, make the bulbar the front grill and front corners of the wheel arch, diff locks standard, 2″ lift, auto tyre inflation kit like the Bushmaster, etc.
    Hell this country can do anything, you are like us Kiwis, if no one makes what we want we make it ourselves.

  • Prefer my Z71 Colorado to the sr5 hilux, had a brand new sr5 Hillcrest for 2 days when getting a canopy on my Colorado and didn’t like it at all , no room in cab, average power and ride comfort.

  • You just can’t stop bagging out the Triton can you. Google Triton, Ranger and Hilux faults and both the Ranger and your sponsored Toyota come out on top of that list too.

  • Commodore hasn’t been an “Aussie Brand” for ages. The bastards took our billion dollar government (tax payer) grant to continue manufacturing in Australia, but packed up shop and fled the country anyway. Australians should boycott the purchasing of any “Holden” badged product because, well basically, they are just thieves!

  • Well I’m sorry for Holden, But, The writing has been on the wall for some time now.
    They have to adapt see where markets are going and make vehicles accordingly.
    Myself, I miss the Falcon. Not the 6 speed Transmission. That 6 cylinder engine is just a ripper. I’d really like to see them still in production. They would even be good in a 4×4. I know everyone is jumping on the Turbo Diesel Bandwagon, but a turbo I6 falcon engine in a 4×4 the mind boggles

  • With the amount of tax payers money Holden has misused over the years everyone of us should be owed a FREE Holden vehicle, not that we want one anymore. Gross mismanagement and crap customer service is the legacy of Holden Australia.

  • The new “Holden’s” are such a far cry from the Aussie built Holden’s of yesteryear that it’s hard for that loyalty to carry over. The change to a front wheel drive 4cyl “Commodore” was just too much, too quick. I hope that all involved in the think tank that thought that Aussies would have any interest in the current range of euro/Asian inspired models presented were given the “don’t call us, we’ll call you” message. R.I.P Holden unless something changes soon you WERE an Aussie icon.

    • Jayson – Agreed.
      Do we really want to follow Europe and end up woth 1400cc utes with 25 turbos and 28 gears – Surely we want utes with guts? Maybe 100% of ute drivers in Europe never leave the blacktop, but I hope there are SOME utes that actually use 4-lo…
      Take a look at this – https://www.youtube.com/watch?v=xoHbn8-ROiQ
      Surprising that never made the news here…

  • When tariffs were removed or reduced from international vehicles, this is what created the downfall of Ford and Holden in this country.
    Just a slow death. There were protections in place for Australian jobs and industry with the tarrifs imposed. For those of enough, how many foreign cars were there here in the 80s and 90s, for example? All you used to see most of the time was a Ford or Holden. Not so after the removal of tarrifs.
    Competition from cheap foreign manufacturers liked the industry. Else is imagine they may still have been making them today… Sad.

  • maybe with aus car industry now dead the govt might take some of the ridiculous taxes off they put on to prop up the industry here
    gee we might even get some real 4×4 at a decent price . check the price of a 4×4 in yank land compared to here

    nev

  • It’s amazing that the Hulu’s sells so well.
    A victory for marketing over substance.
    Whether it’s the end of Holden hardly matters. Holden was only ever a producer of rather ordinary cars.
    What is a pity is that Australia has lost its car manufacturing capacity.

  • I sat at the red light outside a Holden dealer the other day. They had 7 VE Commodores with rego all in sequence prised at $28.999. Thats a hard sell trying to sell a 2017 model car as a new car. As they are now just an importer of other brands, and the Holden brand no longer pull in the customers, how long do other brands want to rebadge their cars to sell them in Australia. I don’t think they survive long term.

  • What a discrace that Holden could take taxpayers money in the form of a government life line to prop up the Australian icon name only to not follow through with its obligations on this life line intended to keep the Australian arm of the brand going for the agreed min 5 year instead closing its plant anyway and handing the cash over to American GM, maybe now those die hard Holden fans truely understanding how low the brand they were lured into is prepared to go to, all those except the ones with their head in the sand that still think its someone else fault the icon collapsed.

  • The GM overlords slit Holdens throat and were too ignorant to realise it. Progressively fewer and fewer Australian made cars, the progressive killing of the Commodore, the Australian people remember and rightfully do not forgive. Moving production overseas and then calling some imported crap a Commodore is blatantly and deeply insulting. We don’t buy that. Does anyone in Holden or GM have any idea how ignorant their own ranks really are? Holden needs an Australian made car, made by Australian hands for Australian people. Alas by the time the GM overlords realise this, Holden will be dead, actually it already is dead. Only the legend of the genuine Australian made Holdens lives on.

  • Blame the unions for no aussie rear drive cars, holden & ford would have loved to have kept manufacturing if they were not losing money hand over fist.

    • Yeah they would have, if they were able to pay their workers $15/hr, no sick pay, no annual leave, no work life balance. It’s easy to blame the unions but let’s not forget why there is a need for the liitle man to seek safety in numbers. With a Liberal government screwing the little to prop up big business and the banks. Let’s also not forget that the government was giving Holden (GM) $150 million in handouts a year but they still wanted to cut the conditions of all of their loyal employees. No it wasn’t the unions that killed Holden it was greedy global shareholders and the unscrupulous executives of GM. People need to realise that if you want local you need to pay a little extra for it. Yes it costs more to do business in Aus but it also costs a lot more to live and raise a family here.

  • Holden is dead, there is nothing in their line up to inspire or develop an emotional response in buyers, every model is as bland as the next. They have lost their way completely.

  • Holden is virtually nothing more than a Trading Name now. It is hard to be loyal to a business name that allows GM to sell its world wide collection of products in the name of a memory (of a past Australian glory).

  • GMH has its self to blame, the Commodore was a brilliant vehicle. Now it has brought in the “Chinese” Holdens, no wonder they are not selling well. Not to mention the job loses that have gone out of this beautiful country.

  • Simon got that right. Holden is DEAD. V8 supercars…Holden don’t make a V8..what a joke. All these vehicles are essentially the same. Brand means nothing anymore. Toyota and Mits could run – but why damage a brand..?
    Hyundai / Kia and Toyota will rule the world. Well built, quality, reliable…why would u buy anything else..??

  • I reckon we have woken up to this unscrupulous company. This is pay back for Holden thieving off every Australian. Good riddance I say.

  • GM brand managers in the U S have no idea. They developed the Chevrolet brand as large, family, reliable etc and now stuck the badge on a small Daewoo in the UK. And now, treating us as idiots, they try to sell an Opel front wheel drive as a Commodore. Honesty and dropping badge engineering would be a far better strategy.

  • The HI Lux is over rated, over priced and under performs when compared to other utes in its class. But that it outsells all of Holden should not come as a surprise. Holden may well go the way of other past Aussie icons if it does not change its ways and soon.

  • The hilux is overrated, living on old reputation. With its dust ingested issues, and lack of power and torque unless you just take the kids to sport…
    Soon people will wake up.

  • Beginning of the end? Are you serious? Beginning? Holden has been on the ropes for months. A slow inevitable death.

  • Holden have very short memories. What has happened every single time they have imposed Opel on the Australian public? They tank! They are treating aussies like idiots and we are all turning to the single most reliable vehicle brand ever produced, Toyota. RIP Holden. You get what you deserve.

  • Holden f’d up. Now what? I was always a loyal holden fan. But now I am happy to buy ford. F you holden. How are you going to recover from this? This is not America! Why let America GM, F it up for us Australia?

  • I don’t see how a V8 rear wheel drive SUPERCAR is representitive of the Insignia Holden, which is sold as a V6 all wheel drive.

  • Holden have earned their new market standing by offering low build quality and vehicles which are not what the market in general wants over a very long period of time. Glad to see them go.

  • Holden & GM both stuffed up by not bringing the Camaro over in right hand drive.The average joe can’t afford a HSV at around $90K. Why would you pay that when you can get a mustang for around $60K.? GM doesn’t Give a toss about Australia even though we built better cars than they could.

  • Yep holden may fail completely. They gotta get the next commodore from within GM,not like the current model. Colorado needs a new name and a lot more quality.

    • If Holden mass produced an affordable GM LS based Colorado it may sell ok. Tradies love the LS V8. There are conversions already but nothing mass produced or affordable. Holdens love affair with terribly unreliable and boring Opel cars will be their end. Toyota are and always have been a solid product.

  • Holden’s biggest mistake was going into partnership with a below average Korean brand. No matter how good their cars are now, it will take people a long time to forget the Craptiva, or the Crude, and their stablemates. Apart from power, I’ll take a D Max any day over a Colorado. I can always chip it up

  • Unfortunately Holden is not Holden any more,( R.I.P), No Aussie built cars means a lot to Australians and with all the distance, gravel roads and boat ramps in OZ people still want rear wheel drive vehicles (I thought all the motor industry gurus knew that) ?…

        • Scott, Tony seems like a typical Holden fan and can’t think of anything clever to say. He will just rehash the same old drivel over and over again.

      • Poor Tony, has your Lada Niva stopped. I am a 40 Year panel beater and I know cars better than you know your own butt. I have owned more real Holdens than you have had hot meals.. any of which I would have had enough faith to get in and drive across the Nullarbor as is.( I wouldn’t dare do in any new “Holdens.”)
        I even have had a few good Fords and Valiants, ALL are classic Australian built cars worth big bucks now some of which are amongst the best built mass produced vehicles in the world.The reason I own a Hilux and why it is the best seller is because I have twice driven the Grt Central RD from Perth to Uluru, once the Tanami Track , once all the way from Perth to Kakadu, Darwin and back along the Gibb River RD, all the way back to Perth via the Karijini, It has never stopped or lost a piece of trim, or body part yet .

      • Robert is correct. They are actually pickups as they have a separate rear tub. Utes are vehicles whose rear tub is an integral part of the cabin.

    • The Toyota HiLux is the most under powered, roughest riding, most expensive, and has the least tech of all 4wd utes available, yet is the top seller. Go figure.

      • especially love that tablet looking thing that looks like it was glued to dash in place of an integrated media centre.

      • Yep your right P Robins just goes to show how naive people are Hilux & Ranger are probably the two most unreliable out of current crop of utes but they sell on looks.
        B Giles