Jaguar Land Rover developing 3D head-up display

Jaguar Land Rover has begun developing a next-generation 3D head-up display that could be used for both traffic and safety information but also playing 3D movies in your vehicle.

As if vehicles weren’t becoming complicated enough, Jaguar Land Rover has announced it has begun working on a next-generation 3D head-up display. In a statement, JLR said,  “Engineers are working on a powerful new 3D head-up display to project safety alerts, such as lane departure, hazard detection, sat nav directions, and to reduce the effect of poor visibility in poor weather or light conditions. Augmented reality would add the perception of depth to the image by mapping the messages directly onto the road ahead”.


JLR is developing the Stereoscopic 3D technology in conjunction with the Centre for Advanced Photonics and Electronics (CAPE) at University of Cambridge because according to research cited by JLR, humans react quicker to information popping out at them.

“In the future, the innovative technology could be used by passengers to watch 3D movies. Head and eye tracking technology would follow the user’s position to ensure they can see 3D pictures without the need for individual screens or shutter glasses worn at the cinema.

In a fully autonomous future, the 3D displays would offer users a personalised experience and allow ride-sharers to independently select their own infotainment. Several passengers sharing a journey would be able to enjoy their own choice of media – including journey details, points of interest or movies – and optimised for where they are sat,” JLR said.

Question: What do you think? Are we taking in-car technology a little too far?

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