Hyundai Veloster Grappler Concept Revealed

ByJosh NeedsOctober 17, 2019
Hyundai Veloster Grappler Concept Revealed

The Hyundai Veloster Grappler has been teased ahead of its reveal in November at the 2019 Specialty Equipment Market Association (SEMA) show in Las Vegas.

The 2019 Specialty Equipment Market Association (SEMA) kicks off in November and Hyundai’s revealed its latest concept for the show, the Veloster Grappler. And it looks just a little bit nuts, I mean, it’s an, er, rough-road version of the Veloster. Details are thin with the Korean car maker wanting to wait for SEMA to reveal everything about the Grappler.

So how do you turn a city slicker into a hopeful off-roader? You start with ground clearance. The low-profile tyres that made it sit slick on the road got replaced replaced with rally-style Method Racing wheels wrapped in aggressive all-terrain rubber. The Veloster Grappler copped custom-made front and rear brush guards to protect the vitals and give it a meaner look. A Borla exhaust was also fitted.

Read our look at the Ford Ranger concepts that will be on display at 2019 SEMA

Hyundai asked Thule to design a utility basket for the roof and that became the mounting point for a high-output Baja Designs lighting system. The Thule utility basket is also used as the base mount for a Goal Zero portable solar panel, which powers a portable power pack inside. A custom vinyl exterior body wrap features a ghosted Hyundai-themed livery, and a Seibon carbon-fibre bonnet with vents help keep the engine cool.

Hyundai hasn’t just accessorised the outside. On the inside, there’s an integrated roll bar to provide protection for the occupants but also strengthen the roof rack and allowing for the mounting of a full-size spare on the roof.

In the boot are traction mats, a utility shovel, a Napier dome tent, and premium Recaro seats in vintage houndstooth pattern. To finish it inside, Hyundai genuine accessories include sports pedals, a sports gear lever, and ambient foot well lighting.

QUESTION: Are manufacturers wasting their time with concepts like this, or is it good to see them let their hair down at SEMA?