Dan Everett

In a world seemingly screaming for new electric vehicles, the new Ford Ranger is an unusual rockstar. Powered purely by diesel engines, it has attracted popularity hitherto unseen in this nation. Before a single vehicle was shipped to an owner, 17,000 orders were placed. This unprecedented demand is anyone’s guess, but by my estimation it comes for three good reasons. The last model, particularly in its latest incarnation, was incredibly popular and packed with good tech. Always number one or two on the best sellers list, it was great to look at and feature-packed. The new model features an even bolder look, which quite obviously appeals to the Australian market. It’s no ugly duckling. There’s a bold and striking front end with C-clamp headlamps that give little doubt as to its family resemblance. If it was a child. You’d say it’s a chip off the old man’s block (the old man being an F-Truck). And Aussies do like a tough-looking ute. But the killer blow in the new Ford Ranger. And the reason for so many confident pre-orders is the new 3.0-litre V6 turbo-diesel engine. The previous gen 2.0-litre bi-turbo diesel was no slouch, but in Australia, V6 means sales. And with 600Nm on tap, Australia, your prayers have been answered. The most popular model thus far, is the Wildtrak…